• A Los Angeles-based clothing brand known for premium minimalist basics like hoodies and tees.
  • It is considered a premium basics brand, not luxury, but priced above average streetwear.
  • The brand is based in Los Angeles, USA.

It is independently owned by its founders focused on American-made essentials.

It is an American brand.

  • It was founded in 2015.
  • Because of high-quality fabrics, minimal design, and perfect fit basics.
  • Hoodies, T-shirts, sweatpants, and other premium basics.
  • It blends streetwear and elevated basics style.

Yes, it is known for very high-quality materials and construction.

  • A premium heavyweight cotton hoodie with minimal design.
  • Yes, if you value quality and long-lasting basics.
  • Due to premium cotton, USA production, and craftsmanship.
  •  
  • Mostly 100% cotton fleece or jersey.
  • Usually mid to heavyweight.
  • Minimal shrinkage if washed properly.
  • They have a relaxed, slightly boxy fit.
  • Yes, generally true to size.
  • Fabric quality and clean minimal design.

Yes, very soft and comfortable for daily wear.

  • Relaxed with structured shoulders.
  • Only if you want an oversized look.
  • Mildly relaxed, not extreme oversized.
    • Yes, slightly boxy.
    • Choose your normal size for standard fit.

    No, usually true to size.

    Not significantly.

    • No, regular length.
    • Yes, relaxed fit style.

    No, not slim fit.

    • Heavy cotton fleece.

    Yes in most styles.

    • Both types exist.

    Yes, very soft after wear.

    Minimal pilling with care.

    Very durable and long-lasting.

    • Yes, many items are USA-made.
    • Mainly USA.
    • They focus on slow fashion principles.

    Yes, many years with proper care.

    • Minimalist premium basics.
    • Yes, very clean aesthetic.
    • Both, but more basics-focused.
    • Neutral tones like black, grey, white.
    • Yes, especially in minimal fashion.
    • Perfect for everyday use.
  • Yes, mostly unisex.
    • Very minimal or no branding.
    • Yes in fashion communities.

    Jeans, cargos, or sweatpants.

    • Usually $120–$250 range.
    • Premium fabric and USA production.
    • Cold wash recommended.
    • Yes, safe on gentle cycle.
    • No special care required.
    • Low heat only.
    • Avoid high heat.
    • Minimal fading.
    • Avoid harsh detergents.
    • Yes recommended.
    • Low heat if needed.

    After several wears.

    • Yes, mostly online.
    • Yes in many cases.
    • Yes via online  Website.